Sweden has been a land of big smokers. In the 1970s, the number of smokers increased, and it was also the first time in world history that a country showed more smoking women than smoking men. This is a somewhat questionable honor that is now rarely talked about. Perhaps it was not entirely a coincidence that Philip Morris established itself in Sweden in 1969, when American favorites such as Marlboro and Camel were on their way to becoming household items. But over time, the trend declined and the demand for smoke-free alternatives became more evident. In the 2000s, especially snus saw a significant increase in use.
But over time, the trend declined and the demand for smoke-free alternatives became more evident. In the 2000s, especially snus saw a significant increase in use.
Now, more than fifty years later, nicotine is still a favorite among Swedes. But both smoking patterns and demand for alternatives to smoking have increased. Perhaps it coincides to some extent with the 2016 ban on flavored cigarettes and rolling tobacco, as this has removed both menthol and clove from the market. In any case, e-cigarettes and vape have emerged as a popular way to get nicotine without tobacco.